Bringing Customers Back: A Solution for Fast-Paced Venues

Baboo Gelato's beach kiosk in Weymouth

In today's fast-paced & distracted world, connecting with customers is a crucial and nuanced challenge.

The Brief

Tavora recently partnered with Baboo Gelato, a prominent ice-cream venue chain in the south of England. Baboo wanted to answer the question, "how do we collect customer data to get them to come back more often, without slowing down service time?". The team lacked the tool to help them do this.

Baboo needed a solution.

The Solution

This is where Tavora stepped in. Our goal was to provide a game that would allow Baboo Gelato to capture quality data and reward customers in under 30 seconds. That game was YourSpin, a spin the wheel mechanic designed to deliver key marketing messages while collecting data & distributing prizes to customers in real-time. The marketing team felt the game easily integrated into their promotional plan and addressed their challenge of encouraging repeat visits.

The Results

With YourSpin, Baboo Gelato benefited in three key ways:

1. Data Collected Effortlessly: They gathered valuable customer insights in seconds through interactive games, whilst also achieving an email capture rate of 100%.

2. Prizes Delivered Instantly: Baboo incentivised repeat visits and fostered loyalty at the point of purchase. Over 65% of prizes were redeemed.

3. Engagement Boosted: Customers became active participants rather than passive recipients, resulting in a survey engagement rate of 77%.

   
   

Partnering with Tavora enabled Baboo Gelato to implement their marketing plans via the power of gamification, resulting in a measurable impact on customer experience and loyalty.

Want to learn how Tavora can help you deliver instant rewards and gamification in a fast paced environment? Let's chat.