Driving Trade Show Engagement with Tavora

Johnston Carmichael and Tavora at Glasgow Tech Week

At Glasgow Tech Week’s FusionFest event, Johnston Carmichael stood out with an interactive, data-driven approach to their trade show presence. Their secret weapon? Tavora, a virtual prize game that turned their stand into a magnet for visitors.

“Our stand drew lots of attention, especially thanks to the Tavora virtual spin the wheel prize game.” (Amy, Johnston Carmichael)

The game didn’t just attract attention. It delivered results:

• Every play captured an email address

• Instant data access enabled timely, relevant follow-ups

• Fun interaction sparked real conversations

With Tavora, Johnston Carmichael went beyond visibility, creating memorable experiences and building connections that last beyond the event floor.

Are you making the most of every trade show moment? Let’s talk about how gamification can help you capture data, drive engagement, and stand out.