Why 78% of Tavora Players Are Gen Z & Millennials

Hospitality Is Changing

A night out today isn’t just about the drink, it’s about the experience. From karaoke to competitive socialising, younger audiences want moments they can laugh about, share, and remember.

The Financial Times has reported on how pubs are embracing this shift, with Gen Z leading the charge. Our insight shows it’s not just Gen Z, Millennials are embracing it too.

Why Tavora Works

Both generations grew up with gaming. Gen Z as digital natives, Millennials as the first to adopt consoles and mobile play. For them, games are social spaces and bringing that same energy into pubs feels natural.

That’s why Tavora resonates so widely. Our games are:

• Quick → 30 seconds long.

• Mobile-first → No app to download, just play in the browser.

• Effortless → No hardware, no expensive setup.

And the numbers prove it: 78% of Tavora players are Gen Z & Millennials. They don’t just play once — they come back, bring friends, and spend more time in-venue.

The Takeaway

Gamification isn’t a Gen Z niche. It’s a cross-generational trend reshaping hospitality. Both Gen Z and Millennials want playful, social experiences that fit naturally into a night out.

For operators, that means longer visits and repeat customers. For brands, it’s a way to connect authentically with two of the most influential consumer groups.

Want to see how easily gamification could work for your brand or venue? Get in touch!